Betterment: Easy, Low-Cost Investing? Yes Please.

Originally published by GenFKD

If you’ve heard anything about robo-advisors before, you’ve likely heard of Betterment.

They’re one of the biggest robo-advisors out there, and for good reason: They’ve got all the tools you need to get your money working for you, instead of the other way around.

Betterment betters your investments

Betterment builds you an investment portfolio based on a low-cost, diversified investing approach.

Without getting into too much jargon, that means:

1) You’re spending less of your hard-earned cash on investment fees

2) You aren’t about to lose all of your money if SBUX drops 80% because people stopped drinking pumpkin-flavored fall beverages. (Hey, it could happen, and if your whole portfolio was in that one stock? Bad news bears.)

They’ve built their portfolio options with the advice of bona-fide, Ph.D-holding experts who know how to grow investments by minimizing fees. They also make it easy to choose a portfolio mix that fits your goals.

It all starts with goals

As soon as you hit Betterment’s website, they’re asking you about goals faster than your college career counsellor, but in a good way. That’s because there isn’t one single perfect investment portfolio: there’s only the perfect portfolio for you.

To figure out what that looks like, Betterment needs to know what your goals are, so they help you choose between Safety Net, Retirement and General Investing goals.

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