Where you stash your cash is a personal decision, and Stash – the app – was built on that very principle. Instead of investing your money in the same portfolio that everyone else has, they guide you to choose your own custom mix of exchange-traded funds (ETFs) to create an investing mix that’s entirely you.
It’s like your own personal Spotify playlist, but instead of just listening to Drake rap about having millions of dollars, you’ll be on your way to (someday) having millions too.
How it works
Stash isn’t entirely different from a roboadvisor, since it also offers a range of ETFs to build a diversified portfolio that suits your goals. The real difference is that instead of recommending a ready-made portfolio, it guides you through the process of choosing your own ETFs, based on a variety of factors.
The Stash team has selected 28 ETFs out of the hundreds and hundreds available, and has written a plain-language description of what each one contains. Based on their guidance, you get to decide in which ETFs you want to invest your money.
Choose your own adventure
We all value different things, but with a standard roboadvisor portfolio it’s hard to opt out of investments with which you don’t necessarily agree. Are you vehemently against investing in defense companies, or tobacco companies?
It’s going to be hard to find a roboadvisor that lets you opt out of it. However, when you’re building your own portfolio, you can easily choose not to buy that defense-based ETF (clearly labelled ‘Defending America’ in Stash) if you don’t want to, and it’s easy to amp up the green energy part of your portfolio at the same time.
Their ETF names are all fresh af, with winners like…