Although the Super Bowl LIII match up featured two high powered offenses on paper, the game ended up going in the opposite direction, yielding the lowest scoring Super Bowl in the game’s 53 year history. With only 16 points scored between both teams, the low score correlated with the household ratings, clocking in with a overall score of 44.9.
This year's game was lowest rated Super Bowl since the Pittsburgh Steelers, beat the Arizona Cardinals, back in 2009. Not only was Super Bowl LIII ratings an absolute dive bomb, it reflects the general direction of the NFL’s TV ratings as dating back to the initial decline in 2015.
According to Deadline:
Shown on CBS for the first time since 2016 and with ad spots going for around $5 million each, the Rams’ loss scored a 44.9/68 in metered market results. To put that into laments terms, that’s a dip of just over 5.2% from the NFL battle on February 4, 2018.
In the big picture, that metered market result for Sunday’s game, is the worst the Super Bowl has marked in the early numbers, since the Pittsburgh Steelers beat the Arizona Cardinals in 2009. Sunday’s Super Bowl is also down a bit over 8% from the metered markets of the last time CBS had hosted the Super Bowl three years ago.
“On Sunday, 57.4 percent of homes in Boston were tuned in to watch the Patriots play in their ninth Super Bowl in 17 years. In Los Angeles, just 44.6 percent of homes watched the game. The Rams moved back to L.A. in 2016.”
These numbers are extremely concerning for the NFL, and their partners. Both of the teams playing in the NFL's biggest game, hail from major sport markets where sports take a priority. These numbers are not only concerning, quite frankly they embarrassing. It cant be a good sign for the NFL when the Super Bowl couldn’t draw 50% of households viewers in Los Angeles.
With the NFL and their ratings trending in a downward direction, while the number of controversies that surround the league continue to climb. It is only right for people to start calling for some serious changes within the NFL. The first place to start, their culture.
The New England Patriots are now celebrating their sixth NFL Championship in nine tries, with a 13-3 win over the Los Angeles Rams. Julian Edelman won Super Bowl MVP honors, catching a total of 10 passes for 141 yards.