It’s no shock that companies are shifting their advertising strategies and pandering to the left. The virtue signaling is obvious on magazine covers, in commercials, and even in our sports. Unfortunately for these corporations, when they pander to the left’s call for political correctness they rarely get it right.
During the Super Bowl, Audi ran a commercial from the point of view of a father contemplating how to explain the gender wage gap to his daughter. He questions: “Do I tell her that despite her education, her drive, her skills, her intelligence, she will automatically be valued as less than every man she ever meets?” Although some on social media praised them for the ad, many more roasted the car company. Viewers were quick to point out that men at Audi make more than women.
Additionally, the Audi Management Board had no women, and only 2 of their 14 executives are women. They were even worse than the already-low industry averages. Although Audi’s ad seems perfect for the left, they forgot to practice what they preach.
Back in April, Pepsi aired a commercial showing protesters facing off with police. The protesters’ purpose was generic, but it drew comparisons to Black Lives Matters protests. Kendall Jenner emerged from the crowd and gave a can of Pepsi to a police officer, and the crowd cheered. Pepsi said the commercial tried to “capture the spirit and actions of those people that jump in to every moment.” Unfortunately, this ad was blasted from the left for trivializing police brutality and the reality of the Black Lives Matter movement. Pepsi apologized for not understanding the unwritten PC rules, and pulled the ad off the air.
Obviously the NFL has been in the news this week for the protests during the national anthem. President Trump brought this to the forefront when he criticized the league in Alabama last week. In response, many more players took a knee during the anthem on Sunday. Those not kneeling often linked arms as a show of support and unity. Many on the right, and especially those with connections to the military, are angered by these athletes’ disrespect for the flag. However, the left is not giving these players a free pass either. The Huffington Post ran an article titled “White Athletes Still Standing For The Anthem Are Standing For White Supremacy.” When Colin Kaepernick first started kneeling, the left said that even if you don’t agree with him, it’s his constitutional right to protest. However, that doesn’t go far enough now. Everyone must follow Kaepernick’s lead, including veterans like Alejandro Villanueva, otherwise they must condone white supremacy. Even though their ratings continue to fall, I’m sure the NFL will take the HuffPo’s advice and further alienate their fans.
Sports Illustrated is just the latest company to make a political statement for the left that’s seeing backlash. In their attempt to pander to the left, they showed prominent athletes, coaches and the NFL commissioner linking arms in protest. The NFL and NBA have both clashed with President Trump recently, and Sports Illustrated is making a clear statement in support of the protesting athletes. Even this is not good enough for the left as you can see in Buzzfeed’s article “People have a major issue with the latest ‘Sports Illustrated’ cover: Where is Kaepernick?” The cover includes Stephen Curry, Lebron James, and Roger Goodell, but Colin Kaepernick is nowhere to be seen. Since he is currently not even in the NFL, Sports Illustrated chose to feature more prominent athletes currently involved in the protests. However, since he was the first to kneel, he must remain the face of the protests forever.
There are so many rules to please the politically correct left, and they’re constantly changing. It’s impossible for companies to keep up with the rules or foresee what bizarre rules will be next. Some companies don’t practice what they preach. Some don’t go far enough in their political statements. Others just don’t understand the unwritten rules behind what they support. Whatever the reason, when companies pander to the politically correct left, it always backfires.