Miracle Mattress, a store in San Antonio, Texas thought that it would make a play for sales by mocking the tragic events on 9/11. In the video below, Cherise Bonnano, daughter of the owner of the store knocks 2 men into towers of mattresses and promotes their “Twin Tower” sale.
The outrage was swift and harsh on social media. After roughly 24 hours of backlash, including over 3,000 negative reviews of the business on their own facebook page, the store released a statement saying that it will close indefinitely.
This isn’t the only time that offensive 9/11 advertising has been used this week. Coca Cola and Wal-Mart teamed up to sell their products with a Twin Towers themed pile of 12 packs.